Page rank does not carry much weight these days but if you are concerned, you increase your PR with incoming links. If you get PR5 sites to link to your site, it will increase your PR
Whatever your keywords are, you need to include them in your tags both on and off site. For example, look at my forum signature below and notice I used keywords as my anchor text in the URL.
Optimizing your site for your keywords varies with each search engine. For example, if you are trying to optimize your site for a keyword in google, than google's algo will determine your ranking along with other factors (i.e. incoming links). For good reason, google keeps their algo a secret and changes it quite frequently.
If you are looking for help, the best forum on the net for SEO is digital point.
http://forums.digitalpoint.com/
Last edited by db3204 (2010-12-01 14:33:31)