Awesome - Multiple Registration Pages For Adwords Page Testing (Page 1) - Tutorials and Guides

Hi there,

For many years I have had my share of asking for help. And I have had much help from you trusty forum members. For that I thank you all. It is now time for me to give back to you by imparting a discovery I had recently. You see, I wanted to create different account registration pages to make keyword rich for adwords split testing. I spent some $2000 on adwords last year and found I was being slapped really hard by google because I had only 1 landing page and the keywords couldn't be diverse enough. I found snippets of info here and there on the forum, but more or less joined the dots. Now I have a series of template files that inter-mesh to make a landing page which is MUCH easier to edit, much like this:

http://www.Zone54.com.au/index.php?m=aussiesingles

Notice the "m=aussiesingles" ? This is the active module, which I get by creating a duplicate of the includes>>lib>>lib.account_register.php file and calling it lib.aussiesingles.php so now this keyword "aussiesingles" is the active module.

OK, here goes.

I have different sections of info there. Notice I have a block of text which has a special offer, which is from a file I created called registerspecialoffer.tpl. The file account_register_default.tpl. I doctored this like so - It starts off:

</table>
 
Fill in your details below and start meeting singles now!
</a>
</td></table></table>

....... (continue with sign up form).....

Now, I have in the topregister.tpl page - This block of info between X's is on every landing page:

xxxxxxxx
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<link rel="shortcut icon" href="http://www.zone54.com.au/favicon.ico" >
xxxxxxxx

Next, I have registerkeywordthemes.tpl which stores all of my keyword rich titles, keywords and descriptions and H1, H2 tags, which adwords LOVE. I'll put those keyword phrases in bold - e.g:

<title>Aussie Singles At Zone--54</title>
<meta name="description" content="Aussie Singles at Zone54, the ultimate Aussie Singles dating site. Register your new account here." />
<meta name="keywords" content="aussie singles,aussie single men,aussie singles women,aussie singles girls,aussie singles guys" />

 <img src="/templates/dark_yellowish/media/images/australiansinglesdating1.jpg" alt="aussie singles" width="220"></center></td><td>
<td width=600><center><h1><bAussie Singles</h1></center> 
Meet Aussie singles now with Zone54, the best dating site with quality Aussie singles joining everyday. Aussie singles guys & girls from Queensland, Sydney, Canberra and Melbourne. Zone54 is a great way to meet aussie singles looking for friendships or love.
 
<center>
 <h2>Aussie Singles Dating Special:</h2>

<title>Australian Date At Zone54</title>
<meta name="description" content="Australian date at Zone54, the ultimate Australian dating site. Register your new account here." />
<meta name="keywords" content="australian date,australian dating,australian singles dating,aussie date" />

 <img src="/templates/dark_yellowish/media/images/australiandate1.jpg" alt="australian date" width="300"></center></td><td>
<td width=600><center><h1>Australian Date</h1></center> 
Find an Australian date now with Zone54, the best site displaying your best Australian dates joining everyday. Single men & women from Queensland, Sydney, Canberra and Melbourne. Zone54 Australian date is a great place to meet aussie single men & women looking for friendships or love.
 
<center>
 <h2>Australian dating special:</h2>

Now, notice I have cssanalyticsregister.tpl? This is another template file which stores all the css, google analytics and other common details in between this keyword grouped page info. Next, I have registerspecialoffer.tpl template file which comes after that template file. e.g:

* "Join today and get 1 free contact"
* "Send FREE Winks
* Limited time offer.... (and so on..)

The beauty of making this special offer section a template file is if you have 100 landing pages and you decide to change the offer, you just change the 1 template file instead of 100 pages.

Make sure the keyword theme template calls the active module name, which you have created in your lib folder, and must be saved as a lib.xxxxx.php file. Having keywords in the URL is a huge benefit for your landing page SEO.

I hope this makes sense. I'm working some more and so far thrilled with the quality score improvement to my campaign. I am now confident to spend a lot of money promoting my site very soon and I think with a budget of just $30,000 I can grow the site big enough in the next 6 months to replace my normal income. I also heard that Facebook is a very worthy advertising medium. If anyone else has any other marketing ideas I would be interested. I hope this helps someone.

Last edited by maxpower (2011-08-03 09:42:45)

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Awesome - Multiple Registration Pages For Adwords Page Testing

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1 Topic by maxpower 2011-08-03 09:35:11

Topic: Awesome - Multiple Registration Pages For Adwords Page Testing

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